I just found this posting. It's funny because, well, I haven't posted in almost a month. I was bragging about how good I am at this. I've been soooo busy at work. Plus, we put up a new site on March 4th. We're working on a new blog, which means I need to come up with entries for that blog. Obviously, they'll be quite different from this blog. Plus, we have a news section on the new site, which means that I really need to work on figuring out newsworthy items and writing little news stories for the site. All of this writing I have to do - in addition to my real job.
Anyway, I'm happy the new site is up. We took the opportunity to launch the new site and announce that we're now offering search engine marketing services, including search engine optimization and pay-per-click management.
I'm excited about the new services. We've been studying these things for a while now, doing some research / testing, as well as doing some work on our own site and helping a few clients for free, just to make sure we can generate some results. I won't name any names, but we took a site from being virtually invisible on the search engines, to being on page 1 of google for multiple key phrases. Before we started, this site was ranked like, #67 for one of the terms that it now shows up on the first page. Based on that, and some other results, we felt like we actually had something here and could feel confident selling this service to clients.
I find the whole search engine optimization and pay-per-click arena very interesting. PPC is very similar to direct mail, except you know you have a captivated audience, plus, you have an amazing amount of data you can gather and report on in order to improve your ROI and track results. I can't wait to get these services off the ground the see what happens!
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